Dedicated to Birdy optimization, and with style
We love birdy, we want to make birdies achieve ultimate perfection and maximum performance. That's why we design parts for birdy, not only to bring the riding experience to next level, but do it with sytle. Some of our products are also perfect match for Brompton.
Fun to ride and to design MODs for premium bikes
Multi-S (ImperiumCycle Designer) was founded by designer Chris Wu. Recreational sports are his passion. He bought his first Birdy in 2008. The instant he rode on Birdy, he realized it was the bike the market needed, and with better parts, this bike could fully achieve its potential. He first started ImperiumCycle Designer studio to explore his ideas on improvements, and eventually it grew into a company in 2010. Chris ended his long term marketing career to concentrate on product development. He currently holds 5 bicycle part patents.
Upgrade component expert
Expert in CNC processes, fun with anodized colours, ride with IDEA is our motto.
RIDEA is honored to be in the gang to provide fellow riders with quality products that meet your needs.
Maybe you can share us more ideas about how to improve your riding experience.